Contact:

Danielle Tucker, Workshop Coordinator
Western Massachusetts Score
ch.admin0228@scorevolunteer.org 
413 785-0314 

Session 2 

 from 6:00 to 9:00 pm    February 4
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Where

Online  Receive your "Join Link" with your registration confirmation.
 

Business Planning and Cash Flow
Session 2 - Marketing

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 Session 2: Marketing

This workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

•Competition
•Product and services description
•Pricing strategy
•Target markets and channels
•Marketing strategies to reach customers
•Marketing message
•Sales Basics

 

3 Workshops > 3 Hours Each  Free Mentoring available between workshops  Dates: January 28, February 4 and February 11