Join us at TD Bank for this very enlightening Workshop. Parking in the rear.
June 8, 2017 Building Your Business Brand Through Connected Marketing - Northampton
Register Now! Registration $10.00
Small business marketing is more than the 4 Ps of Product, Price, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.
Sometimes when asked what is Marketing, the answer is Advertising. Marketing is so much more. Think about your advertising as a total strategy, not just an isolated ad.
Proponents argue that advertising and promotion:
o Provide information
o Encourages a higher standard of living
o Creates jobs and helps new firms enter a market
o Promotes competition in the marketplace
Critics argue that advertising and promotion:
o Creates needs and wants among consumers
o Is more propaganda than information
o Promotes materialism, insecurity, and greed