Email Marketing and Lead Capture 

Email can be a great medium for small business marketing.  With a few simple tools and a knowledge of your target market, you can develop relationships with large numbers of potential (or current!) customers easily and effectively.  In this workshop you'll learn an effective and commonly used method for building your email subscriber list, low-cost tools to manage your list, and several different ways to use it to build trust and loyalty with your subscribers.  

Michael J. Coffey of Ardea Coaching provides small business owners with business analysis and training for improving the effectiveness of their online presence, whether that's a website, social media, a blog, email newsletter campaigns, search engine optimization (SEO), pay-per-click ads, or online trainings.  He converts the mass of data about these things into meaningful insights, suggested actions, and plans.  And if a business owner or employee wants to learn to do it themselves, he also does training and one-on-one coaching.