Social Media 101 & The Top 5 Social Media Sites 

Social Media 101: Learning the basics of social media marketing This presentation provides a beginner’s look at how small businesses can start thinking about using social media marketing for their business or nonprofit. We will show you the value of using social media to reach your customers, how it can lead to new customers, and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

You’ll learn: 

• Why 87% of small business are using social media to promote their business (Resource: Constant Contact’s 2013 Small Businesses - Then & Now study)  
• Why potential customers are also using social media to help make purchase decisions  
• The engagement marketing cycle and the role it plays in small business marketing  
• Basic information on the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest  
• What kind of content to post on social media  
• How to plan your content in advance  
• How to get started with social media marketing by creating a Facebook page  
• Why social media & email marketing must be used together

Top 5 Social Media Sites: Using the most popular social sites for business This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This program will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

You’ll learn: 

• Within each network: - How to tell if it’s right for your business 
• What kind of content to create and post 
• Etiquette - How to tell if your content is working 
• Suggestions on what to do next  
• Why social media & email marketing must be used together