The Gramercy Institute presents its semi-annual conference featuring leading insights and opinions from the world’s top financial services brands.  Gramercy Institute will present is landmark study, 2012: Future of Financial Media: Owned, Earned & Purchased.

(TOPICS: Tablet Marketing, Content-as-Marketing, Marketing Measurement, Social Marketing, Regulation, The Financial Brand)

AGENDA

 

8:00AM BREAKFAST IS SERVED

 

8:30AM OPENNING REMARKS

- Bill Wreaks, Chief Analyst, The Gramercy Institute

 

8:45AM PANEL DISCUSSION:

The Untethered Financial Target: Tablet & Mobile Marketing

- Olympia Moukas, Senior Director of Marketing Strategy, TIAA-CREF

- Tom McEntee, Digital Marekting Strategy Lead, Metlife

- Wendy Helfgott Buzzeo, Director of Marketing, FXCM

- Ken Dec, VP/Gen. Mgr., George P. Johnson Experience Marketing

 

10:55AM PANEL DISCUSSION:

New Face of Financial Media: Social, Viral & Content Marketing

- Gordon Abel, Executive Director, Digital Marketing, JPMorgan Chase

- Bryan VanDyke, Vice President, eBusiness & User Experience, Prudential Financial

- Jennifer Grazel, Head of Category Development - Financial Services, Linkedin

- Anthony Vitalone, Head, Interactive Mktg, Internet & Social Media, DWS Investments

- Bob Verrico, Founder, InvestingChannel
 

11:40AM PRESENTATION:

Money On The Move: Financial Services in A Mobile World

- Michael Ellison, President, Corporate Insight

 

12:10PM PANEL DISCUSSION:

Branding in A Cynical World: Telling The Story Right

- Len Blaifelder, VP, Director of Advertising & Direct Marketing, BNY Mellon

- Lenore Kantor, Sr. Dir., Head, Mktg. and Communications, FXall

- Richard Smith, Chief Marketing Officer, AIG Bank

- Julie Cropp Gareleck, CEO, Junction Creative Solutions

 

12:45PM CONFERENCE CLOSES