September webinar - Corporations and What they Want in Today’s World of Employee Engagement
"I haven't met you before, but how about a million dollars?" An outrageous ask, right? And perhaps a bit of an exaggeration. But why do fundraisers, who approach major donors so carefully feel it's ok to zing asks like this on potential corporate partners? Approaching companies effectively means understanding what they value and what they want and need, just like that major donor you're cultivating. In this session, you'll hear insights from a Corporate Social Responsibility professional who is on the receiving end of asks and, moreso, what companies value in today's competitive work world. With this insight, you'll be better equipped to approach potential partners to work with your organization in new ways (hint: it's not just about the money).
At the conclusion of this session, participants will:
Be familiar with the common mistakes fundraisers make when asking companies for money (so they can avoid that)
- Understand what companies care about today (purpose, culture, employee engagement)
- Be thinking bigger and more creatively about how to approach a company about a partnership
About the presenter:
Rachel Hutchisson is Vice President of Corporate Citizenship and Philanthropy of Blackbaud, Inc., where she is responsible for global corporate social responsibility (CSR). She brings a strong understanding of corporate marketing and experience in internal communications, corporate culture, and employee relations to her role, having grown professionally within Blackbaud as it matured from start up to an established public company. Rachel serves on the Board of Directors of the Giving Institute, providers of the annual Giving USA study, the Association of Fundraising Professionals, Learning to Give and the Coastal Community Foundation.