Grow Your Business with Email & Social Media 

November 4, 2015 

• 5:30 PM to 5:45 PM - Registration and Networking
• 5:45 PM to 6:30 PM - Grow Your Business with Email & Social Media

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters andAnnouncements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

We are currently giving away a FREE year of Microsoft Office Professional 2013 Edition to one lucky seminar attendee! All you have to do to be entered to win is to go to IGV's Facebook event page, like our page, then find your seminar and say that you are attending the seminar. It's that easy and we'll be doing it for each of our upcoming seminars!

About the presenter

Karen Leonard is the Chief Marketing Officer for Innovative Global Vision, Inc. (IGV); a website design & digital marketing firm that understands the challenges that small businesses face and feel that size should not hinder success.  With IGV's team of highly skilled professionals, they deliver digital marketing solutions that increase conversion, improves productivity, your customer's experience and ultimately your life.

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting.  We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 2000.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.