Campaigns That Drive Action: Offers & Promotions

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

• What the three things you really want to get with your deal
• The different types of deal you might run
• 5 steps to a great offer
• Start building your own offer and understand the 5 Don’ts of Deals

Driving Instructions: The Small Business Development Center (SBDC) is in suite 103 of the Tolloty Technology Incubator.  We are located across University Drive from Kent State University at Tuscarawas campus.  Turn left on to Tech Park Drive just before you reach the Buckeye Vocational School.  Turn left again at the first drive and the building is on your right.

If you need directions the day of please contact Deanna Spencer at 330-308-7522.