Campaigns That Drive Action: Newsletters & Announcements

June 18, 2015

• 9:00 AM to 9:30 AM - Registration,Networking and Light Refreshments
• 9:30 AM to 11:00 PM - Campaigns That Drive Action: Newsletters & Announcements

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drives action.

  At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

  Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be donetogether.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective  components of one of the core campaign types, newsletters and announcements.

 

Driving Instructions: The Small Business Development Center (SBDC) is in suite 103 of the Tolloty Technology Incubator.  We are located across University Drive from Kent State University at Tuscarawas campus.  Turn left on to Tech Park Drive just before you reach the Buckeye Vocational School.  Turn left again at the first drive and the building is on your right.

If you need directions the day of please contact Deanna Spencer at 330-308-7522.

 

About the presenter

Leanne Cannon  is an Author, Public Speaker, Professional Business Coach and recently Certified Email Marketing Presenter with Innovative Global Vision. She brings to IGV over 20 years of public speaking experience and a real passion for helping small business owners realize their full potential and fulfill their dreams.

 

 

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting.  

We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 1999.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.

 

 

Register Now!