Campaigns That Drive Action: Newsletters & Announcements 

January 22, 2015

• 9:30 AM to 9:45 AM - Registration and Networking
• 9:45 AM to 11:00 PM - Campaigns That Drive Action: Newsletters & Announcements

Campaigns That Drive Action: Newsletters & Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

 

 

About the presenter

Leanne Cannon  is an Author, Public Speaker, Professional Business Coach and recently Certified Email Marketing Presenter with Innovative Global Vision. She brings to IGV over 20 years of public speaking experience and a real passion for helping small business owners realize their full potential and fulfill their dreams.

 

 

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting.  

We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 1999.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.

 

 

Register Now!