Basics of Social Media: Why use it, which channels and what to say

Basics of Social Media: Why use it, which channels and what to say

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?

This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.

We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business.

We’ll also look at what comes next: how and what to post on social media.

About the presenter

Karen Leonard is a co-founder of Innovative Global Vision, Inc. (IGV). She is a certified programmer and electronics technician with over 15 years’ experience in the IT field. On a day to day basis she is responsible for leading, managing, and overseeing the day to day operations at IGV. She is also a certified email marketing presenter and an Authorized Local Expert for Constant Contact with over 7 years helping small businesses build deeper and more profitable customer relationships through the use of online marketing tools.

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting.  

We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 1999.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.