THE TOTAL ROAD TO THE SALE                       August 18 - 19, 2016

This training will give the salesperson core skills competencies needed to begin an automotive career.  This course will concentrate on the front-end profits as well as the back end profits of every customer.

One of the most difficult tasks a Manager has is to train new salespeople successfully.  Almost always there is a time factor, and more often than that, the managers have never gone through formal sales training themselves.

Today more than ever the basics such as "sell yourself" and "sell the Dealership" are not taught to the degree it can take to close customers.  It is almost imposible to use sales tactics of the just a decade ago.  The most valued benefit most customers want from a dealership is quality time.  Unfortunately some salespeople are disillusioned that the customer just wants the best price.

Emphasis will be, today's step selling using an effective sale process, customer buying decisions and methods, back end product knowledge, sales esteem, closing techniquies, follow up, and self management & professional development.