Contact
Liz Provo Authorized Local Expert, Constant Contact
413-539-7950
liz@massmarketingresources.com
2nd Annual Business Buddies Summit: It's All About The Customer
Join Liz Provo, Authorized Local Expert for Constant Contact and Lori Fortuna of Lori Fortuna Coaching as we turn the focus on the customer at the 2nd Annual Business Buddies Summit. The event is FREE, but pre-registration is required.
How do you locate, engage and build lasting relationships with your customers? Do you know what your customers want and are you fulfilling their expectations? If a customer has a bad experience with your organization, will you know how to avoid damage to your good reputation?
The customer controls your brand - when they shop at your store, dine in your restaurant, try a new hairstyle in your salon, or use your professional services. Websites, SEO, internet directories, location applications, social media and online reviews are a big part of how businesses and nonprofits are perceived. Good news travels fast . . . and bad news, even faster.
In this special 2016 Business Buddies Summit, it's all about the customer. This will be a jam-packed morning where you will learn:
• The unexpected way to become the brand that people can’t stop talking about.
• The biggest mistakes companies make that turn customers away.
• Steps you can take right away to leave a great impression.
• How to get your business found and how to find new customers.
• How to create a true WOW customer experience - online AND offline.
• How digital marketing (email and social) creates lasting customer relationships built on trust.
• The effect of online reviews and how to respond.
AGENDA:
8:00 - 8:30 - Check in, continental breakfast, networking
8:30 - 8:45 - Welcome & Introductions
8:45 - 9:45 - Presentation
9:45 - 10:00 BREAK
10:00 - 11:00 - Presentation
11:00 - 11:15 BREAK
11:15 - 11:45 Panel Discussion with featured businesses who excel at customer care
11:45 - 12:00 Closing remarks, door prize drawings
You will leave the summit with actionable strategies to attract AND KEEP great customers. From creating a customer experience that reflects your brand to using data and tools to learn what your customers want; you will be on your way to building a strategy for your customers to become raving fans.
ABOUT WESTERN MASS BUSINESS BUDDIES:
Western Mass Business Buddies was founded in 2014 by Liz Provo, Digital Marketing Specialist, Mass Marketing Resources and Authorized Local Expert, Constant Contact, and Thom Fox, Business Consultant & Advisor at ThomFox.com. The concept was simple - provide a place where small businesses and non-profits from all over Western Mass could come together to connect, collaborate and grow their organizations. Three half-day events were held in 2015, each drawing over 75 attendees. A Facebook Group, Western Mass Business Buddies, is open to any area business/non-profit to foster relationships. Business Buddies is proud to partner with many area professional and business organizations.
About The Presenters
Liz Provo, Mass Marketing Resources; Authorized Local Expert, Constant Contact
Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2001 she has been helping individuals, small businesses and organizations throughout Western Massachusetts develop and execute effective digital marketing strategies. An early adopter of blogging, email marketing and social media, she has taught hundreds of small business owners and non-profit organizations how to effectively use today's marketing tools to grow their organizations.
An Authorized Local Expert for Constant Contact, Liz is one of 300 professional marketers across the country contracted to represent the company in educating and empowering small business owners and organizations. Constant Contact is a leading online marketing company based in Waltham, Massachusetts, serving over 500,000 customers in 180 countries and national partnerships with over 9,500 business. She speaks frequently throughout the Western Massachusetts area.
Liz resides in Easthampton and serves on the Cottage Street Cultural District committee, organizers of Cultural Chaos, on the steering committee for Nashawannuck Pond and is the chair of Easthampton's WinterFest. She is a member of the Board of Directors of the Women Business Owners Alliance as Co-Chair of the After 5 Social events, and is the Volunteer Coordinator for the 2016 Women's Night of Comedy.
Lori Fortuna, Lori Fortuna Coaching, Business Coach
Lori Fortuna, MS, PCC is an award-winning business owner with more than 25 years of experience in human resources, training, facilitation, development, and operations management. Lori works with ambitious companies whose employees interact with customers, but the company brand doesn’t stand out from the competition. These companies want the freedom to stop putting out fires and to transform their brand into something remarkable that people can’t stop talking about.
Having worked for several large companies in retail and the quick service industries (CVS, Burger King and Dunkin’ Brands), Lori developed the talent to see both the big picture and the smallest details of human interaction. Lori’s experience and education, combined with the high standards of coaching she adheres to, gives Lori a unique ability to support her clients in creating a renewed focus on taking care of themselves, enabling them to outperform their competition.
As an experienced speaker, trainer and facilitator, Lori exudes a warm nature, which creates a fun, engaging and informational experience for her clients.
Lori is also very active in her community. As a coach, she is insightful, easygoing and nudges encouragement when needed. As a leader, she is a quiet yet powerful force who enjoys collaborating with others. Her clients say she creates a safe space to be themselves and also inspires them to focus on better understanding what their deepest desires are and, most importantly, how to make those desires a reality.
ABOUT WESTERN MASS BUSINESS BUDDIES:
Western Mass Business Buddies was founded in 2014 by Liz Provo, Digital Marketing Specialist, Mass Marketing Resources and Authorized Local Expert, Constant Contact, and Thom Fox, Business Consultant & Advisor at ThomFox.com. The concept was simple - provide a place where small businesses and non-profits from all over Western Mass could come together to connect, collaborate and grow their organizations. Three half-day events were held in 2015, each drawing over 75 attendees. A Facebook Group, Western Mass Business Buddies, is open to any area business/non-profit to foster relationships. Business Buddies is proud to partner with many area professional and business organizations.