Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, generate increased referrals, repeat sales, and nurture customer loyalty. Attendees of this presentation will learn:
- The different types of newsletters
- What is permission-based email marketing and how to become a trusted sender
- List building best practice
- Increasing deliverability and open rates
- The use of images and videos
- Subject line best practices, and when to send your newsletter
- Integration with social media marketing
- Tracking results and what to do with this information
Microsoft Store
Located down the Nordstrom Wing at the Woodfield Mall in Schaumburg, Microsoft Store is your local computer and gaming community center. We offer a variety of educational programs and special offers for kids (camps, create games classes), students & faculty, military, and anyone interested in the latest computer technologies. From personal training and shopping to highly specialized business consultations, we are truly a one place that has it all. Friendly staff will assist you 7 days a week and we are always featuring some cools stuff, so stop by and have fun!
J-106 Woodfield Mall
Schaumburg, IL 60173
(847) 466-2830
http://www.microsoft.com/en-us/store/locations/il/schaumburg/woodfield-mall/store-36
Speaker Bio
Norbert Barszczewski is the President of JP NetQuest, Inc, the company he founded in 2007. His area of expertise includes web development and online marketing (email, social media, PPC, SEO). Norbert Barszczewski holds a graduate degree from Florida State University, where he worked for 8 years before moving to the Chicagoland area. He is a Florida State University Certified Webmaster. Norbert Barszczewski is active in the local business community. He currently serves as the Executive Director of the Chicago Business Club, a business networking organization. He is a member of advisory boards of a few other not for profit organizations. His hobbies include: traveling, politics & photography. He is a proud father of two boys.
Meet the speaker online at:
http://www.linkedin.com/in/norbertbarszczewski