Managing Benefit Costs- A Top Business Priority

Employers of all sizes are challenged to rethink employee benefits in this new world of health care reform. Tight budgets and a still-recovering economy are spurring benefits managers to think beyond health insurance and look at their benefits as a whole. They must think creatively and more broadly. They must step up their communications to help employees manage the changes ahead. The task requires commitment, but the payoff is more than worthwhile: a benefits program that helps employers of all sizes compete more effectively in tomorrow's marketplace.

Although the employer-based benefits landscape is radically changing, several truths are certain:

• Employees will need reliable, actionable information to make wise decisions about benefits.
• Voluntary offerings that are mostly untouched by the hand of health care reform are more attractive tools than ever to enhance employment recruitment and retention.
• Voluntary benefits continue to offer valuable and affordable financial protection for working Americans.
• Benefits communication that is meaningful and personalized provides an effective means to combat the confusion of health care reform and create an environment of choice, value and security.

As major provisions of health reform come online, employers face a balancing act to remain competitive and to ensure employees have access to an attractive portfolio of benefits. Despite the heightened focus on health insurance, employers must not lose sight of their entire benefits program and its value in attracting and retaining employees. Join Belinda Maffei, Director of Broker Market Development at Colonial Life, for a webinar on how voluntary benefits and benefits education & communication can be tremendous assets to employers looking for a cost-effective way to offer a competitive benefits package.

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