Model PR: Lessons Learned from PR Case Studies in Ethical Decision Making 

The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Join Dr. Patricia Spirou of Southern New Hampshire University as she presents real scenarios of corporations and nonprofits whose fundamental values like advocacy, honesty, loyalty, professional development and objectivity were confronted. Attendees will be encouraged to participate and even share their own anonymous tales from the front.   

This event will be held on August 7, 2012, 9:00 a.m. to 10:30 a.m. at  Southern NH University, 2500 North River Rd., Manchester, NH.

The cost for members is $20, non-members $35, and students/interns $10.

About the Presenter:

Dr. Pat Spirou is a professor of Marketing/Advertising/Social Media at Southern New Hampshire University. As the owner of PAS Consultants, she consults for many corporations in the areas of strategic planning, advertising/public relations, social media, brand assessment and promotional planning. Dr. Spirou has also facilitated many motivational seminars across the country. Her specialty areas include service marketing, strategies for improved customer satisfaction and formulation of strategic goals for improving brand recognition in the marketplace.