Media Madness 

Public relations can be one of the most effective tools in your business arsenal to attract new business or foster a deeper relationship with clients and customers. The two fundamentals of Public Relations include pitches and media releases. You will learn the techniques to craft an effective media release and give a million dollar pitch.  

Sick of your pitches being rejected time after time? Learn how to write a pitch that will impress funders. The trick to writing an effective pitch is being precise, to the point, but also creative. 

Topics in this workshop will include:

• What constitutes “news”
• How to position your company
• Best practices for effective press releases
• How to write an impressive pitch
• Optimizing your press release for search engines
• What to say – and what not to say – when a reporter contacts you

… and more