Topic Overview "Trends in Agri Marketing"
The agriculture industry is moving at a very quick pace, yet over time a number of trends have been developing slowly that are shaping the landscape for agri-marketers. Drawing upon a number of important pieces of marketing research, including the Large Commercial Producer Study, Justin Funk of Agri Studies will discuss five key trends that have been overserved over the past 10 years and explain how these trends may evolve into the future and affect how buying decisions are made on Canadian Farms. These trends include:
Justin is the Owner of Agri Studies, a marketing research and professional development firm based in Guelph, Ontario. In addition to his work with Agri Studies, Justin has a faculty appointment at the University of Guelph teaching Marketing Strategy in the MBA in Agriculture Program, and serves as an associate faculty member at Purdue University in the Center for Food and Agricultural Business teaching Executive Development Marketing programs. Justin is the National Chairman of the Canadian Agri Marketing Association.
Webinar Details
Date: Thursday, November 2, 2017
Time: 11:00 AM CST & MDT / 12:00 PM CDT / 1:00 PM EDT
Cost: $30 (incl. GST)
The webinar will be recorded and the recording will be email to all registered participants after the webinar.
NOTE: You'll receive an email from Annex Business Media with the webinar links.
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