"A Cut Above - Best of CAMA 2016
Speaker Series"

Join us for the 2016 Best of CAMA speaker series featuring some of the best marketing minds in Canada — or anywhere for that matter. This incredibly diverse group of innovative communication experts will share their personal experiences and provide keen insights on today’s marketing world.

The Event
Friday, November 4, 2016 (9:00 a.m. – 3:00 p.m. with lunch-break)
Wildrose North, Sheraton Eau Claire Hotel, Calgary
Registration Fee: $95 (plus GST)

Speaker Line-Up
Joni Avram, Principle, Cause & Effect Marketing
A lawyer by training, with a background in politics and public affairs, Joni is the principal
of Cause & Effect Marketing. Her diverse experience includes Yellow Pages Canada’s
Shop Local Movement, BIXSco Inc. (Viewtrak Technologies’ partnership with the Canadian
Cattlemen’s Association) and the philanthropic and entrepreneurial efforts of Brett Wilson.
Topic: The Branded Organization. Building the credibility of your brand and fostering
loyalty from your customers and other target audiences.

Hope Bagozzi, Sr. Director National Marketing, McDonald’s Canada
An integral part of McDonald’s Canada’s marketing for the past 11 years, Hope now leads
the organization’s national team. She’s most proud of the work they have done to inspire
and engage in conversations that have helped to shift audience perceptions about the
McDonald’s brand.
Topic: Changing perceptions through audience engagement. Hope will share the
strategic background behind some of McDonald’s Canada’s most recent and important work,
including, “Not Without Canadian Farmers” and “Our Food. Your Questions.” The latter
of which garnered four Cannes Lions and Best of Show at the 2013 Marketing Awards.

Crystal Mackay, CEO, Farm & Food Care Canada
Raised on a beef & dairy farm in Ontario, Crystal graduated from the Advanced Agricultural
Leadership Program and the George Morris Centre Executive Development Program at the
University of Guelph. Among her many achievements, Mackay has held titles as the President
of the University of Guelph OAC Alumni Association, Director of the Ontario 4-H Foundation
and Director of the Poultry Council.
Topic: Social License, Public Trust and Transparency. Marketing, communications
and social media – how do they fit together and what do they mean for your organization
and clients? Crystal will connect the dots and provide her unique perspective on these topics –
with a few smiles along the way.

Campaign Case Study/Panel Discussion – Topic: “A Seat at Our Table”
From the three partners – AMA (Alberta Motor Association), ATB Financial and ACTA (Alberta Culinary Tourism Alliance).  CAMA members will remember the “A Seat at Our Table” campaign from its numerous nominations
and award winning performances at CAMA 2015. This year, attendees will learn about the background
of the campaign and how it all came together. You’ll get behind-the-scenes details on the scope, goals
and logistics of this remarkable campaign, the challenges faced and overcome, and firsthand post-campaign
assessments from the various partners.

The campaign’s organizers will be on hand to host a panel discussion and answer questions about this
extraordinary event.

Co-Presenter: John Jackson, Owner, CharBar & Charcut
Co-Presenter: Carol Shmygol, VP Marketing & Brand, ATB Financial
Co-Presenter: Carole Stevenson-Roy, Director, Corporate Communications and Learning, Alberta Motor
Association
Co-Presenter: Fraser Abbott, Chair of the Alberta Culinary Tourism Alliance

SEMINAR TICKETS
Cost per ticket - $95.00 plus GST = $99.75 per person

Register Now!